GENRE CHARACTERISTICS OF ADVERTISING TEXTS

Mualliflar

  • Hamro Murotov Tashkent State University of Uzbek Language and Literature named after Alisher Navoi

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advertising, advertising texts, linguistic advertising, advertising speech, communicative purpose, journalistic genre, functional linguistics, genre palette.

Annotatsiya

The article is devoted to the genre characteristics of advertising texts, in which problems related to the essence, scientific significance and a number of genre characteristics of advertising texts are studied and expressed.

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. Development trends and methodology issues of modern linguistic advertising https://medialing.ru/obshchie-problemy-medialingvistiki/ [2,3,4]

. Bulletin of the Chelyabinsk State University. 2012. No. 32 (286). Philology. Art history. C-67 https://cyberleninka.ru/article/n/zhanry-reklamy-k-probleme-kvalifikatsii/viewer [6,7,8,9,]

. SCIENTIFIC STATEMENTS. Series Humanities. 2015. - No. 24(221). Issue 28 “GENRE BORROWINGS IN ADVERTISING” G.V. Bobrovskaya/ – P. 95 [11, 12, 13]

. Bulletin of the University No. 6, 2013. - P. 295 [15, 16, 17]

. T.V. Anisimova, N.K. Prigarina Volgograd) genre specificity of social advertising. 2018. – P. 84 https://cyberleninka.ru/article/n/zhanrovaya-spetsifika-sotsialnoy-reklamy [19]

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2023-05-17

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##issue.vol## 6 ##issue.no## 2 (2023): MENTAL ENLIGHTENMENT SCIENTIFIC METHODOLOGICAL JOURNAL

Bo'lim

Статьи

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GENRE CHARACTERISTICS OF ADVERTISING TEXTS. (2023). Журнал иностранных языков и лингвистики, 6(2). https://fll.jdpu.uz/index.php/fll/article/view/8882