GENRE CHARACTERISTICS OF ADVERTISING TEXTS

Авторы

  • Hamro Murotov Tashkent State University of Uzbek Language and Literature named after Alisher Navoi

Ключевые слова:

advertising, advertising texts, linguistic advertising, advertising speech, communicative purpose, journalistic genre, functional linguistics, genre palette.

Аннотация

The article is devoted to the genre characteristics of advertising texts, in which problems related to the essence, scientific significance and a number of genre characteristics of advertising texts are studied and expressed.

Библиографические ссылки

. Development trends and methodology issues of modern linguistic advertising https://medialing.ru/obshchie-problemy-medialingvistiki/ [2,3,4]

. Bulletin of the Chelyabinsk State University. 2012. No. 32 (286). Philology. Art history. C-67 https://cyberleninka.ru/article/n/zhanry-reklamy-k-probleme-kvalifikatsii/viewer [6,7,8,9,]

. SCIENTIFIC STATEMENTS. Series Humanities. 2015. - No. 24(221). Issue 28 “GENRE BORROWINGS IN ADVERTISING” G.V. Bobrovskaya/ – P. 95 [11, 12, 13]

. Bulletin of the University No. 6, 2013. - P. 295 [15, 16, 17]

. T.V. Anisimova, N.K. Prigarina Volgograd) genre specificity of social advertising. 2018. – P. 84 https://cyberleninka.ru/article/n/zhanrovaya-spetsifika-sotsialnoy-reklamy [19]

Загрузки

Опубликован

2023-05-17

Выпуск

Том 6 № 2 (2023): MENTAL ENLIGHTENMENT SCIENTIFIC METHODOLOGICAL JOURNAL

Раздел

Статьи

Лицензия

Copyright (c) 2023 Журнал иностранных языков и лингвистики

Лицензия Creative Commons

Это произведение доступно по лицензии Creative Commons «Attribution-ShareAlike» («Атрибуция — На тех же условиях») 4.0 Всемирная.

Как цитировать

GENRE CHARACTERISTICS OF ADVERTISING TEXTS. (2023). Журнал иностранных языков и лингвистики, 6(2). https://fll.jdpu.uz/index.php/fll/article/view/8882