GENRE CHARACTERISTICS OF ADVERTISING TEXTS

Authors

  • Hamro Murotov Tashkent State University of Uzbek Language and Literature named after Alisher Navoi

Keywords:

advertising, advertising texts, linguistic advertising, advertising speech, communicative purpose, journalistic genre, functional linguistics, genre palette.

Abstract

The article is devoted to the genre characteristics of advertising texts, in which problems related to the essence, scientific significance and a number of genre characteristics of advertising texts are studied and expressed.

References

. Development trends and methodology issues of modern linguistic advertising https://medialing.ru/obshchie-problemy-medialingvistiki/ [2,3,4]

. Bulletin of the Chelyabinsk State University. 2012. No. 32 (286). Philology. Art history. C-67 https://cyberleninka.ru/article/n/zhanry-reklamy-k-probleme-kvalifikatsii/viewer [6,7,8,9,]

. SCIENTIFIC STATEMENTS. Series Humanities. 2015. - No. 24(221). Issue 28 “GENRE BORROWINGS IN ADVERTISING” G.V. Bobrovskaya/ – P. 95 [11, 12, 13]

. Bulletin of the University No. 6, 2013. - P. 295 [15, 16, 17]

. T.V. Anisimova, N.K. Prigarina Volgograd) genre specificity of social advertising. 2018. – P. 84 https://cyberleninka.ru/article/n/zhanrovaya-spetsifika-sotsialnoy-reklamy [19]

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Published

2023-05-17

Issue

Vol. 6 No. 2 (2023): MENTAL ENLIGHTENMENT SCIENTIFIC METHODOLOGICAL JOURNAL

Section

Articles

License

Copyright (c) 2023 Journal of Foreign Languages and Linguistics

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

GENRE CHARACTERISTICS OF ADVERTISING TEXTS. (2023). Journal of Foreign Languages and Linguistics, 6(2). https://fll.jdpu.uz/index.php/fll/article/view/8882